August, 2009
Below are links to articles posted in August, 2009
PPC Spending in a Recession: Improving Ad ROI
In a down economy, most companies begin to scrutinize ad spending, and are often are required to cut back on non-measurable advertising channels. In the search for marketing channels that provide reliable Return On Investment (ROI) figures, where do we look?
Enter Pay-Per-Click advertising. Also known as PPC. If you are new to [...]
