If you’re a small business owner who is trying to build an online e-commerce website for your company, you’re probably doing much of the legwork yourself. After all, not every enterprise has the budget for a professional web marketing team. However, if you are going it alone, you’ll need to know the fundamentals of creating an effective website and stay focused on usability.
Usability refers to how quickly and easily your customers can browse your site and complete an order. Being highly usable is vital for a successful commercial web page. Internet users are notoriously impatient, and many abandon a site if it takes them more than five seconds to complete a step in the ordering process.
Here are some simple usability improvements you can make to improve sales with your e-commerce site.