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5 Usability Improvements to Increase Sales With Your E-Commerce Site

If you’re a small business owner who is trying to build an online e-commerce website for your company, you’re probably doing much of the legwork yourself. After all, not every enterprise has the budget for a professional web marketing team. However, if you are going it alone, you’ll need to know the fundamentals of creating an effective website and stay focused on usability.

Usability refers to how quickly and easily your customers can browse your site and complete an order. Being highly usable is vital for a successful commercial web page. Internet users are notoriously impatient, and many abandon a site if it takes them more than five seconds to complete a step in the ordering process.

Here are some simple usability improvements you can make to improve sales with your e-commerce site.

Usability Improvements for Ecommerce site by Envision Interactive

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How to Use Remarketing to Reach People Who’ve Previously Visited Your Site

When a visitor comes to your site, only to leave without making a purchase, have you lost them completely? Not with remarketing. Remarketing is internet advertising that allows you to capture customers after they have left your site and lure them back with highly targeted advertising that capitalizes on the initial interest they showed in your site.

How to Use Remarketing by Envision Interactive

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SERP Killers: 10 Things You’re Doing to Kill Your Search Engine Rankings

In the world of content marketing, search engine algorithm changes are often deadly. Often the websites that suffer the most are those that were created solely for the search engines, without a thought for the user experience. If your website has been left in the dust at any point by a search engine algorithm change like Panda or Penguin, and you want to avoid this in the future, then learn to identify and avoid these top 10 SERP killers.

SERP Killers_Panda_Penguin_Envision_Interactive

1. Duplicate Content
According to Duane Forrester, Senior Product Manager at Bing, “Search engines demand fresh content.” Do not recycle old content or copy content from others. Add your own fresh, relevant content to preserve your rank. Remember, user experience should be your ultimate goal.

2. Stuff Those Keywords (or Ignore Them)
Keyword usage is essential to SEO, but you have to use them wisely. Incorporate the phrases people will be searching for, but avoid stuffing your pages full of keywords at the expense of readability. Write for the readers, but with keywords sprinkled in, and you will do well.

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