Envision Blog Web Technology and Marketing News
North American Spine Launching A Local TV Media Buy
We are excited to announce the upcoming launch of a local-market TV campaign for our client North American Spine. Our client’s spots will be airing on the top broadcast stations in the D/FW metroplex starting the week of July 5th!
This TV buy will help provide synergy between the North American Spine’s current online and offline media efforts planned and purchased by Envision Interactive.
Now that I’m getting a website, what do I need to know?
Remember that a website is more than just a collection of images, Flash animations, and text. Most importantly, it is a representation of your company, your brand, and the services you offer. These days, a website is often the means by which companies make a first – and lasting – impression. You don’t want to come across as stale, uninformative, or out-of-date.
The following is a simple set of guidelines that will help you maintain a healthy website; one that draws in potential customers and gives them reasons to interact with your brand.
The obvious goal of any website is to attract visitors. In order for that to happen, users need to have a reason to visit. And that reason is quality, relevant content! Naturally, upon the launch of the website, you will already have some basic content on your site, usually in the form of text on multiple web pages, a blog, a sign-up form, etc. But is that sufficient?
Continue reading: Now that I’m getting a website, what do I need to know? »
Company News, Marketing, Search Engine Marketing | No Comments » | Add Your Own »
Micah’s work featured on Modo’s website
Micah’s 3d Spine is being used as an example in 2 locations on the Luxology Modo website. Scientific Visualisation Examples & Medical Visualisation Examples.
http://www.luxology.com/modo/visualisation/
Fox News Interview with North American Spine features 3D work from Envision Interactive
Congratulations to our very own Micah Phillips! His work on creating a 3D animation of the Accurascope Procedure from North American Spine was featured in an interview with Dr. Rothstein on Fox News. Just fast forward to 1:50 or so to see his work!
3d Modeling and Animation, Company News, Completed Projects | No Comments » | Add Your Own »
2 Social Media Questions Marketers are Asking: How and Who?
Social Media went mainstream in 2009, and marketers across the globe are realizing that consumers are using Social Media to exert more influence over marketing and business decisions. A recent study by Unisfair found that 75% surveyed plan to spend more money on social media in 2010. Our own research with marketers in the Dallas area tells us that companies are facing two issues when it comes to social media: knowledge to create a strategic plan and manpower to put the plan into place.
If you are wondering how to organize a social media campaign, how social media should integrate with the rest of your marketing efforts, or where to find the time to manage the process…think about contacting us for a discussion. If Envision can help you devise or manage a social media campaign for your business, feel free to contact us.
Social Networking, Technology | No Comments » | Add Your Own »
New Website Launch: WFAA’s BigDNYE.com
We just recently launched the BigD NYE website. The Ultimate New Years Eve Destination! The site packed full of information on the night including the bands that are playing, things you can win and instructions to make parking & getting around easier.
Check out the site, listen to the bands, enter to win a car, and make plans to show up on New Years Eve!
New Website Launch: ScottCarlson.com
We helped Dallas Real Estate Broker, Media Guru and Dallas culture enthusiast Scott Carlson recreate his website. This project included a powerful content management system allowing the SC team to update real estate listings, add video, and create blog entries. Congratulations, Scott!
PPC Spending in a Recession: Improving Ad ROI
In a down economy, most companies begin to scrutinize ad spending, and are often are required to cut back on non-measurable advertising channels. In the search for marketing channels that provide reliable Return On Investment (ROI) figures, where do we look?
Enter Pay-Per-Click advertising. Also known as PPC. If you are new to this term, don’t worry. You probably know more about it than you think. PPC ads are the text-based ads that appear on the results page of any search you perform. You’ve probably seen them a million times on Google or Yahoo! or Bing. They usually take up the far right column, and sometimes can be seen at the top of the page too.
First let me say that PPC isn’t good for every company, nor is it always the right tool to use to market a new product or service. For instance, if you run a software company that makes a never-seen-before business-to-business application for education institutions, you would probably find that PPC doesn’t work as well as direct sales. If your product is highly technical, or if it requires a shift in thinking for your customer to “get it”, a small text-based ad probably won’t make the sale for you.
But for many companies (dare I say most companies?) running a PPC campaign through major search engines can provide incredibly accurate ROI in a time when spending is critical. During a recession, advertising dollars rightfully are directed toward performance-based marketing, such as paid internet advertising. Why? Because when cuts are needed, it’s easier to stick with results-driven channels that have a measurable ROI.
If Envision can help you understand the benefits of PPC, contact us.
Marketing, Search Engine Marketing | No Comments » | Add Your Own »
New 3D Modeling and Animation Project: North American Spine Education Video
North American Spine, our client, is a leading provider of a laser spine surgery procedure called The Revolutionary Accurascope™ Procedure. Envision created this 3 dimensional animated video which they use to explain this minimally invasive spine procedure which can prevent traditional open spine surgery and is superior to other so-called Minimally Invasive techniques. We completed extensive research, digital storyboarding, modeling, texturing, lighting and compositing phases to achieve a photo-realistic style.
3d Modeling and Animation, Completed Projects | No Comments » | Add Your Own »
Twitter Quitters: Some people just don’t get it
The boys over at Slate.com posted an interesting article today about a large number of Twitter members who sign up, post once, and never return to…well…Tweet again.
After examining some 300,000 Twitter accounts, a Harvard Business School professor reported last week that 10 percent of the service’s users account for more than 90 percent of tweets. The study dovetails with recent analysis by the media research firm Nielsen asserting that 60 percent of Twitter users do not return from one month to the next. Both findings suggest that, thus far, Twitter has been considerably better at signing up users than keeping them.
We’re thinking the explanation is pretty simple: Twitter is just like any other networking channel – some people just don’t get it. Read the entire Slate article.
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