Blog

WFAA-TV (Channel 8) Partners with Envision Interactive

Envision was more than happy to partner with WFAA (Channel 8) for the third consecutive year as its online marketing partner for the station’s annual New Year’s Eve event and syndicated television broadcast of Big D NYE 2013.

When Channel 8 approached Envision regarding the continuation of their partnership, Envision looked at this as a great opportunity to expand on the existing BigDNYE.com website. It was obvious an enhanced design was in order, as well as introducing new social features and a mobile version of the website. Channel 8 is a savvy team, so it was a nice collaboration between two parties. Channel 8 helped Envision understand their needs from a broadcast perspective and Envision built on top of that with our knowledge of creating an impactful online presence.

We all know how fast things move in the broadcast world. And due to the client’s need for speed and ever-changing requirements, Envision had to be nimble. From a technical perspective it was critical that the site be built on a CMS so the WFAA client could make quick updates. Envision chose the capable Drupal platform.

This year’s edition of the Big D NYE website introduces real-time integration with Twitter, Facebook and Instagram, enabling attendees to publish tweets, messages and photos to the site before, during or after the event. To meet the demands of the growing mobile audience, Envision also created an enhanced mobile version of the website for Big D NYE. Other new features include an online store, streaming video and a new-and-improved countdown clock.

The Big D NYE event takes place at Victory Park American Airlines Center in downtown Dallas on December 31st, you can check out all the cool stuff planned be visiting their website, www.bigdnye.com.

5 Traits of a Successful Healthcare Brand Strategy

It’s finally Election Day and healthcare reform is one of the major concerns affecting most Americans’ decisions. Healthcare issues are highly personal and often emotional, which makes it more challenging for consumer healthcare companies to establish a credible and trustworthy healthcare brand. It’s not enough to just provide good products or services; that’s expected. For a healthcare brand to connect with consumers, stay competitive, and be profitable, it must focus its branding strategy on these 5 traits: (more…)