Marketing
Below are links to articles posted in Marketing.
5 Guidelines For Creating Effective Landing Pages
A landing page is a place you send traffic when you really want some action. Landing pages, when implemented correctly, have big potential for success. There are times however, when missing the basic details can hurt your chances of conversions.
North American Spine Launching A Dallas TV Media Buy
We are excited to announce the upcoming launch of a local-market TV campaign for our client North American Spine. Our client’s spots will be airing on the top broadcast stations in the Dallas Fort Worth metroplex starting the week of July 5th! This TV buy will help provide synergy between the North American Spine’s current [...]
My new website is finally live – now what?
So, you’ve recently created a website. You managed to make it through the planning, design, development, and testing phases. You wrote all new content for your services pages, added new photos of the team, and even installed analytics. Time to relax, celebrate, and watch the leads flood your inbox, right? Wrong. You’re just getting started. [...]
PPC Spending in a Recession: Improving Ad ROI
In a down economy, most companies begin to scrutinize ad spending, and are often are required to cut back on non-measurable advertising channels. In the search for marketing channels that provide reliable Return On Investment (ROI) figures, where do we look? Enter Pay-Per-Click advertising. Also known as PPC. If you are new to this term, [...]
Marketing Budgets in a Slow Economy: Cut or Don’t Cut?
The economy is slow, no doubt. We are all bombarded by the media with stories of Wall Street losses, rising unemployment, and bailouts. My goodness. It’s no wonder many Advertisers want to crawl into a hole and not come out until the economy shows major signs of a turnaround. So, the big question most Marketers [...]
