When a visitor comes to your site, only to leave without making a purchase, have you lost them completely? Not with remarketing. Remarketing is internet advertising that allows you to capture customers after they have left your site and lure them back with highly targeted advertising that capitalizes on the initial interest they showed in your site.
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If you are not using content marketing, you are missing out on what is quickly becoming the most popular online marketing tactic. According to the 2013 Research Report from the Content Marketing Institute, 9 out of 10 marketers, a full 90 percent, are using content marketing. Similarly 89 percent of businesses will maintain or increase their inbound marketing budgets over the next year, and marketing content is the foundation of inbound marketing. This marketing option is truly taking over.
Why this growing emphasis on content? Because companies are seeing that content marketing is increasing their bottom lines. Here are five solid benefits that your business can receive with content marketing. Understanding these will help you understand why online marketing is taking the lead in online marketing strategy.
- Marketing with Content Establishes Credibility
One of the positives found with content is the ability to improve credibility for a company. With the advent of Google’s Panda and Penguin updates, simply having a strong SEO strategy that focuses on content-heavy pages and plenty of back links is no longer sufficient as a marketing technique. You must establish yourself as a trusted leader in your industry. A steady stream of quality, helpful content that is properly marketed will establish you as a thought leader in your field.
It’s finally Election Day and healthcare reform is one of the major concerns affecting most Americans’ decisions. Healthcare issues are highly personal and often emotional, which makes it more challenging for consumer healthcare companies to establish a credible and trustworthy healthcare brand. It’s not enough to just provide good products or services; that’s expected. For a healthcare brand to connect with consumers, stay competitive, and be profitable, it must focus its branding strategy on these 5 traits: (more…)
A landing page is a web page you send traffic when you want them to take action. They are often coupled with pay-per-click ads, email campaigns, QR codes and other forms of advertising. Landing pages, when implemented correctly, have big potential for success. There are times however, when missing the basic details can hurt your chances of conversions.
Here are five important guidelines to follow when creating effective landing pages. (more…)