Marketing
Below are links to articles posted in Marketing.
Now that I’m getting a website, what do I need to know?
Remember that a website is more than just a collection of images, Flash animations, and text. Most importantly, it is a representation of your company, your brand, and the services you offer. These days, a website is often the means by which companies make a first – and lasting – impression. You [...]
PPC Spending in a Recession: Improving Ad ROI
In a down economy, most companies begin to scrutinize ad spending, and are often are required to cut back on non-measurable advertising channels. In the search for marketing channels that provide reliable Return On Investment (ROI) figures, where do we look?
Enter Pay-Per-Click advertising. Also known as PPC. If you are new to [...]
Marketing Budgets in a Slow Economy: Cut or Don’t Cut?
The economy is slow, no doubt. We are all bombarded by the media with stories of Wall Street losses, rising unemployment, and bailouts. My goodness. It’s no wonder many Advertisers want to crawl into a hole and not come out until the economy shows major signs of a turnaround.
So, the [...]
