Google’s AuthorRank is one of the biggest changes to affect content marketing and search engine optimization since the introduction of the Google’s notorious Panda and Penguin updates. In fact, according to some marketers, like those at ContentVerve, AuthorRank is even bigger than those massive algorithmic overhauls, and understanding AuthorRank is cruicial to content marketing success. With this introduction of the “author factor”, Google has once again changed the dynamics of SEO.
So, what Is AuthorRank?
If you take the time to search for the phrase “Southern Cooking Tips,” you’ll notice the top result on the results page looks like this:
Simply put, Amy Brantley has a very strong AuthorRank. She has been recognized by Google as an authority on the Southern Cooking, and as such, her blog post in ranking higher than a book on Barnes&Noble and a web page on SouthernLiving.com.
With the introduction of AuthorRank into the ever-changing Google algorithm, the metrics that were once tied only to individual web pages are now also tied to the individual author.
When an established, authoritative author writes something new, it has a better chance of ranking well in search engines simply because it has that author’s name on it and a photograph to make it more personal. (more…)