Blog

SERP Killers: 10 Things You’re Doing to Kill Your Search Engine Rankings

In the world of content marketing, search engine algorithm changes are often deadly. Often the websites that suffer the most are those that were created solely for the search engines, without a thought for the user experience. If your website has been left in the dust at any point by a search engine algorithm change like Panda or Penguin, and you want to avoid this in the future, then learn to identify and avoid these top 10 SERP killers.

SERP Killers_Panda_Penguin_Envision_Interactive

1. Duplicate Content
According to Duane Forrester, Senior Product Manager at Bing, “Search engines demand fresh content.” Do not recycle old content or copy content from others. Add your own fresh, relevant content to preserve your rank. Remember, user experience should be your ultimate goal.

2. Stuff Those Keywords (or Ignore Them)
Keyword usage is essential to SEO, but you have to use them wisely. Incorporate the phrases people will be searching for, but avoid stuffing your pages full of keywords at the expense of readability. Write for the readers, but with keywords sprinkled in, and you will do well.

(more…)

AuthorRank Explained: A Crazy Important Factor in Successful SEO

Google’s AuthorRank is one of the biggest changes to affect content marketing and search engine optimization since the introduction of the Google’s notorious Panda and Penguin updates. In fact, according to some marketers, like those at ContentVerve, AuthorRank is even bigger than those massive algorithmic overhauls, and understanding AuthorRank is cruicial to content marketing success. With this introduction of the “author factor”, Google has once again changed the dynamics of SEO.

So, what Is AuthorRank?

If you take the time to search for the phrase “Southern Cooking Tips,” you’ll notice the top result on the results page looks like this:

AuthorRank Explained-A Crazy Important Factor in Successful SEO

Simply put, Amy Brantley has a very strong AuthorRank. She has been recognized by Google as an authority on the Southern Cooking, and as such, her blog post in ranking higher than a book on Barnes&Noble and a web page on SouthernLiving.com.

With the introduction of AuthorRank into the ever-changing Google algorithm, the metrics that were once tied only to individual web pages are now also tied to the individual author.

When an established, authoritative author writes something new, it has a better chance of ranking well in search engines simply because it has that author’s name on it and a photograph to make it more personal. (more…)