2 Social Media Questions Marketers are Asking: How and Who?

Social Media went mainstream in 2009, and marketers across the globe are realizing that consumers are using Social Media to exert more influence over marketing and business decisions. A recent study by Unisfair found that 75% surveyed plan to spend more money on social media in 2010. Our own research with marketers in [...]

Twitter Quitters: Some people just don’t get it

The boys over at Slate.com posted an interesting article today about a large number of Twitter members who sign up, post once, and never return to…well…Tweet again.

After examining some 300,000 Twitter accounts, a Harvard Business School professor reported last week that 10 percent of the service’s users account for more than 90 percent of tweets. [...]