Branding and Positioning
Let us guess…you’re starting a business or your company has a new product/service and you aren’t sure how market it? Perhaps your competitors’ marketing efforts are overshadowing yours? Or your once-shiny company brand has lost its luster, and you aren’t sure how to boost the image? Envision Interactive understands 360 branding and we’re here to help with these branding services.
Branding Services Include:
- 360 Brand Strategy
- Brand Architecture
- Brand Management
- Brand Communication Guidelines
- Brand Boost
- Name Generation
- Visual/Corporate Brand Identity System
- Logo design
- Stationary and collateral design
- Packaging design
- Environmental Branding
- Signage, vehicles, tradeshow, events & environments
Our Branding Process
It starts with collecting all the inputs we can find from Market Research, Customer Input, Brand History, Competitive Analysis, and Project Goals.
Develop a mantra for the Project, taking cues from Discovery. What will motivate your company and consumers to get behind the new brand?
Craft the Message, Create the Look, and Choose the Channels.
With a strategy in place, we identify ways to engage customers and deliver a unique value proposition.
Here is where the hard work pays off. The Creative Strategy and Channel Strategy are combined to create Integrated Brand Strategy. This will be reflected everywhere – from the visual brand identity, website, and the Optimized Content Marketing techniques to paid advertising and direct marketing strategies.
Launch, Listen, & Learn.
As guardians of your brand, our job continues after launching. We aim to watch the Strategy in action, measure results, and respond as needed. After all, it’s a marathon, not a race.
How can an improved Brand benefit your business?
- Brings clarity to your business goals and direction
- Gives you an edge over your competition
- Spurs employee motivation
- Adds value to your company over time
- Builds customer loyalty
- Works for you 24/7