Market Research

Organizations that want a competitive advantage over the competition need to have reliable data about their customers — what they want, need and believe. For this, they should turn to Envision Interactive’s Market Research service.

Our service is divided into 3 parts. Which one seems right for your organization?

Brand Analysis

At the strategy level, brand analysis research aims to identify and measure key success factors for the brand on the whole. The processes used may vary depending on the specific need, but may include competitive analysis, a brand personality assessment, or brand equity measurement. A brand analysis may be conducted for the purpose of:

  • Measuring the strength of your brand compared to competitors’;
  • Identifying key areas for improvement;
  • Development of or monitoring brand image or brand personality; and/or
  • Confirmation or development of positioning and communication strategies.

Marketing/Advertising Effectiveness

Marketing and advertising expenditures should be justified, but this can only be done if you know where you were, where you are, and where you’re going. Effectiveness research offers a dashboard of success indicators enabling:

  • The tracking of marketing metrics for growth;
  • Measurement of online advertising campaigns against growth metrics such as brand awareness; and/or
  • Estimation of ROI on marketing and advertising investment.

Customer Development and Analysis

Strategically, customer/consumer analysis is a crucial part of determining how and to whom to position product or service offerings. Tactically, however, it can be used to monitor operational success, branding effectiveness, or success of loyalty programs, for example. Specific objectives of customer/consumer research may include:

  • Identifying key target markets;
  • Measuring customer attitudes and motivations;
  • Discovery of customer needs that are not being fulfilled currently;
  • Estimating the value of each customer (useful for ROI estimations); and/or
  • Monitoring customer satisfaction and loyalty.