Growing up, I remember ripping pages out of magazines to save beauty tips, pretty pictures of models, coveted clothes and shoes, and do-it-yourself crafts. As my pile grew and my “idea” box got heavier, I thought, “There’s got to be an easier way.” And there was. My life got easier and a bit more fun when Pinterest, an online pinboard where you can “organize and share things you love,” launched just this last year.
From architecture to weddings, you can create themed boards and “pin” your favorite things, places, people, products, animals, beauty tips, and advice on just about anything you can think of. The best part? When you click on an image, it takes you directly to the website where the image is from so you can buy the product, discover an unsung DIY blogger, find a website that gives ideas on activities you can do with your kids or how to take stains out of your carpet using a home remedy.
Sounds great already, doesn’t it? Sure, it’s great for your personal life, but have you thought about taking Pinterest one step further and using this social media platform for your business? Here are three reasons why you should use Pinterest to improve your brand’s image.
Boost your brand image by telling people who you are through pictures. Everyone is a different learner: auditory learners, tactile/kinesthetic learners (those who learn via action), and visual learners. Reach out to visual learners. A picture is worth a thousand words, so why not tell people about your brand by showing them? Statistics show that the likelihood of gaining followers on a social media platform is higher when you post images. However, before you pin away, take note that Pinterest frowns upon spamming so don’t bombard your board with too much of your own projects or products without evening it out with other different kinds of pins not related to your brand.
When creating boards, theme your boards pertaining to your brand. Start by creating a board about the company and pinning images of your brand’s logo, maps where you’re located, and pictures of the team. Add a board with pins of the city, buildings, activities to do, and other businesses where your company is located. Why not create boards for each person at your company so others can get to know the team? Think of Pinterest like a Pictionary game. Say what you want to say to others through images.
Keep in mind that you don’t have to pin only images. Videos can be pinned too. DIY tutorials are all over the website, so go a step further, pin videos of events such as your company’s holiday party. Have some fun with this social media platform!
Build a community of followers who can ultimately become your clients, customers, or investors. Pinterest has the characteristics of other social networking sites, so take advantage of it and find your targeted audiences. Just like Facebook and Twitter, your followers can “like” and comment on your pins, and just like sharing and re-tweeting, they can re-pin your images. Followers can also use the @ symbol to direct your pins to certain followers of theirs. You’d be surprised at how many people will re-pin your images. Then utilize the # symbol, otherwise known as hash tags, when captioning your images to help others find you. Take a look at one of Envision’s boards for example.
When building your community, start with friends and family who already have accounts and ask them to follow your company’s boards. Next, while searching, use keywords that pertain to your brand. Users can choose to follow all of your boards or select ones they’re interested in so when maintaining your boards, title your boards and add pins people can relate to. Give people reasons to follow you, re-pin your products/services, and be addicted to your brand’s boards.
Use Pinterest for SEO and Link Building. Remember when I said earlier that when you click on an image, Pinterest takes you directly to the site when the image is found? Use Pinterest to plan your SEO strategies and build external links to give some leverage to your brand’s image. Note: Not all images link back to the site where it’s originally from, but you can just click on the image to edit the URL. Also, Links cannot be changed once an image has been re-pinned so make sure you change the URL before you pin it to your board.
One last thing, for SEO purposes, don’t forget to uncheck the Hide your Pinterest profile from search engines box found in your settings. Let your brand be found. If you have fellow co-workers who have Pinterest accounts, add them as contributors your brand’s boards. They can search and pin images you haven’t thought of that best describes you, your work environment, and your brand. Moreover, they can add pins from their personal blogs or business websites to increase traffic to your page and theirs. Everyone benefits!
Extend your boards across other social media platforms and company/personal blogs. However, if you don’t want to bombard your Facebook fans or followers on Twitter, just connect your profile to your other social network sites like Google+ and your personal blog. Share and tweet your brand’s link to your fans/followers at least once a month. Your new fans/followers need to know you have a Pinterest page.
If you don’t already have an account, we highly suggest you send away for your invite and join the amazing world of Pinterest! Beginner users, Pinterest will be the kind of addiction that’s good for you.
Find us on Pinterest to learn more about who we are, what we like, and take a peek into our portfolio while you’re at it. If you’d like to talk to an Envision Interactive Social Media Expert, contact us at www.envisioninteractive.com and we will be more than happy to have a “pinteresting” conversation with you!