PPC Spending in a Recession: Improving Ad ROI
In a down economy, most companies begin to scrutinize ad spending, and are often are required to cut back on non-measurable advertising channels. In the search for marketing channels that provide reliable Return On Investment (ROI) figures, where do we look?
Enter Pay-Per-Click advertising. Also known as PPC. If you are new to [...]
New customer: The Yahoo! Baking Company has become a Holiday tradition
Nothing says “it’s the holidays” like a delicious fruitcake and other delectable treats. And no company makes desserts as good as Yahoo Cakes. And with shipping right to your door, it doesn’t get any easier.
Make no mistake, this isn’t the global internet company. This Yahoo is based in Sherman, TX and makes [...]
