The process of optimizing a web page is, for many bloggers, entrepreneurs, and business owners, a frightening proposition. This is often due to poor research of targeted keywords, lack of using those keywords in your web page copy, the absence of alternate keywords, and not testing how a web page will look in search engine results.

Enter Scribe SEO – a web-based tool that makes the process of optimizing web pages simpler. The Scribe SEO Analyzer is a web service that analyzes and provides recommendations at a click of a button. And since we are a Drupal web development firm, we use the Scribe Drupal plugin (they also have plugins for WordPress and Joomla). In this post, I’ll provide 5 easy and powerful steps for on-page optimization using this module for Drupal.

Step 1: Know Your Language
First thing is first – You must get in sync with the right language before you create content. This will help you determine the primary topic of your page which will become your initial keyword or keyword phrase. This should then become the central theme of your full page.

Step 2: Analyze Content
Once content has been written and inserted into Drupal, you are now ready to analyze it by clicking the “Analyze Content” button. Within a few seconds, you get a full analysis with an easy to understand numeric score and recommendations for optimization of the meta tags, title, and body copy.

Step 3: Analyze Keywords
The Keyword Analysis report is very useful to rank on specific keywords. This report not only shows top searchable keyword combinations but also highlights each keyword rank, prominence, frequency, and density. If search engines were to review your page, this is how they would gather what your page may be about.

Step 4: Use Alternate Keywords
If you are asking yourself, “How do I know what words are searched the most?” The Alternate Keywords report answers this for you. It shows how often any significant keyword found on your page is being searched. This gives you insight to which targeted keywords your competition is after.

Step 5: Test the Look of Your Listing
Once you are satisfied with your score, I suggest you play around with the SERP feature. This item shows how your listing will probably look on a search engine results page. This is a good way to see if your title is too long, if your top keyword phrases are visible or if it’s something people will click on.

The Scribe SEO Analyzer provides a simpler way to spoon feed your content based on search engine best practices and this is one service in the Envision Interactive SEO toolbox we provide. Using this powerful module without leaving your Drupal site will help acquire high rankings and build a site worth clicking to.

Visit the Snappy Kitchen Design Wizard at Snappy Kitchens website.

Congrats guys! Let’s keep working on those other target key-phrases!

Put simply, SEO relates to building your website in such a way that search engines can properly index your website. It’s quite simple: there should be text on your website that is relevant to your company’s name and to the keywords or phrases that people will use to find the product or service that your business sells. That text should be present in 3 key places: the content on your website, the meta tags within your website’s HTML code, and the HTML itself.

Think about the last search that you made using Google or Yahoo Search. What did you search for? Let’s say you are in the market to buy a new house and need some help finding a great property in East Dallas. So, you search for “East Dallas Realtor”. If you look at the results for that search (go ahead, try it), the chances are that somewhere on the first page, you’ll find the website of Kay MacIntyre. And, if you click through to her website, you’ll find that her website has a lot of content that is relevant to your search phrase.

For example, you can see that the headline on the home page uses lots of relevant keyphrases:

And, you can see that the meta tag that generates the browser title uses the keywords “East Dallas Realtor”:

Of course, these are just a few of the dozens of reasons her site ranks well. Creating a search engine friendly website requires many extra steps, and certainly will increase the cost of any website project. But, if being “found” online is of important to you (if you’ve created a website in the first place, we’d like to assume it is), then you need to ensure that your website is built properly. This is a process we go through with every new customer, whether we are creating a website from scratch or taking over an existing site.

We encourage you to read future posts where we will dive deeper into “SEO” techniques and the affect they can have on your business.

But don’t let those things scare your company away from adding a blog to its internet marketing strategy (you do have a strategy, don’t you?). As an agency that provides website development and interactive marketing services, Ei has created dozens of blogs for our clients. But we never do it without an explanation of what a blog can (or cannot) do for a company. Here’s a simple Top 10 list we put together.

Top 10 Reasons to Start a Blog for your Business:

1. New Business and Potential Partners
2. Quick Publishing Tool
3. Affordable Publishing Tool
4. Show potential customers you are a Subject Matter Expert
5. Show existing customers you are a Subject Matter Expert
6. Website Stickiness & Return Visits
7. Potential for Conversations with Customers
8. Recruiting
9. Vendor Relations
10. Search Engine Visibility
11. Company Participation

So, exactly how does a company employ the use of a blog? What risks are there to creating one? Read our thoughts on that very topic in upcoming entries.

Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (also known as “organic” or “algorithmic”) search results. Usually, the earlier a site is presented in the search results, or the higher it “ranks,” the more searchers will visit that site.

Optimizing websites is something we offer to every client. There are dozens of techniques we use to help your website rank well for your target search phrases, especially your company name. But notice I didn’t say “guarantee your site to rank well”. With millions of websites on the web, its impossible to guarantee ranking. The popularity of your website is determined not only by how well its HTML is optimized, but also by it’s content and inbound links. In fact, you can think of SEO as being one component of Search Engine Marketing.

Search Engine Marketing, or SEM, is a form of Internet Marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professional Organization, SEM methods include: search engine optimization (or SEO), paid placement, and paid inclusion.

But that’s just a few of the methods. There are books entirely devoted to Search Engine Marketing! So, you’ll need a sound strategy. Identifying one that’s right for your organization takes time, and always begins with a proper analysis of your company, its products and services, the competition and your budget.