When a visitor comes to your site, only to leave without making a purchase, have you lost them completely? Not with remarketing. Remarketing is internet advertising that allows you to capture customers after they have left your site and lure them back with highly targeted advertising that capitalizes on the initial interest they showed in your site.
In the world of content marketing, search engine algorithm changes are often deadly. Often the websites that suffer the most are those that were created solely for the search engines, without a thought for the user experience. If your website has been left in the dust at any point by a search engine algorithm change like Panda or Penguin, and you want to avoid this in the future, then learn to identify and avoid these top 10 SERP killers.
1. Duplicate Content
According to Duane Forrester, Senior Product Manager at Bing, “Search engines demand fresh content.” Do not recycle old content or copy content from others. Add your own fresh, relevant content to preserve your rank. Remember, user experience should be your ultimate goal.
2. Stuff Those Keywords (or Ignore Them)
Keyword usage is essential to SEO, but you have to use them wisely. Incorporate the phrases people will be searching for, but avoid stuffing your pages full of keywords at the expense of readability. Write for the readers, but with keywords sprinkled in, and you will do well.
Google’s AuthorRank is one of the biggest changes to affect content marketing and search engine optimization since the introduction of the Google’s notorious Panda and Penguin updates. In fact, according to some marketers, like those at ContentVerve, AuthorRank is even bigger than those massive algorithmic overhauls, and understanding AuthorRank is cruicial to content marketing success. With this introduction of the “author factor”, Google has once again changed the dynamics of SEO.
So, what Is AuthorRank?
If you take the time to search for the phrase “Southern Cooking Tips,” you’ll notice the top result on the results page looks like this:
Simply put, Amy Brantley has a very strong AuthorRank. She has been recognized by Google as an authority on the Southern Cooking, and as such, her blog post in ranking higher than a book on Barnes&Noble and a web page on SouthernLiving.com.
With the introduction of AuthorRank into the ever-changing Google algorithm, the metrics that were once tied only to individual web pages are now also tied to the individual author.
When an established, authoritative author writes something new, it has a better chance of ranking well in search engines simply because it has that author’s name on it and a photograph to make it more personal. (more…)
If you are not using content marketing, you are missing out on what is quickly becoming the most popular online marketing tactic. According to the 2013 Research Report from the Content Marketing Institute, 9 out of 10 marketers, a full 90 percent, are using content marketing. Similarly 89 percent of businesses will maintain or increase their inbound marketing budgets over the next year, and marketing content is the foundation of inbound marketing. This marketing option is truly taking over.
Why this growing emphasis on content? Because companies are seeing that content marketing is increasing their bottom lines. Here are five solid benefits that your business can receive with content marketing. Understanding these will help you understand why online marketing is taking the lead in online marketing strategy.
- Marketing with Content Establishes Credibility
One of the positives found with content is the ability to improve credibility for a company. With the advent of Google’s Panda and Penguin updates, simply having a strong SEO strategy that focuses on content-heavy pages and plenty of back links is no longer sufficient as a marketing technique. You must establish yourself as a trusted leader in your industry. A steady stream of quality, helpful content that is properly marketed will establish you as a thought leader in your field.
We had a very productive week as the team completed yet another web development project. Cox Petrol is an oil and gas company based out of Dallas, TX that has opened several North Texas gas stations. We provided them with website design, website development, drupal content management system, SEO, and photography.
Take a second or two to view the launch of the new Cox Petrol website.