So, you’ve recently created a website. You managed to make it through the planning, design, development, and testing phases. You wrote all new content for your services pages, added new photos of the team, and even installed analytics. Time to relax, celebrate, and watch the leads flood your inbox, right? Wrong.
You’re just getting started. The following is a simple set of guidelines that will help you maintain a content-relevant website; one that draws in potential customers and gives them reasons to interact with your brand.
The obvious goal of any website is to attract visitors. In order for that to happen, users need to have a reason to visit. And that reason is quality, relevant content! Naturally, upon the launch of the website, you will already have some fresh new content on your site, usually in the form of your about us page, a blog, or employee bio’s. But is that sufficient? Not quite.