Targeted content towards a specific user based on their personal information is the holy grail of website marketing. Most, if not all, large ecommerce sites have some form of targeted content implemented to make the site more relevant to its visitors.
An example of this is on Ebay.com, where they utilize this technique to display auctions on items that are similar to what the user has been searching for. By doing this, users might be compelled to keep exploring the site and ultimately buy something, which is the point.
Consider the following situation, you’re building a site where users can purchase tickets for concert events across the country. Rather than just displaying a static list of hundreds of events, why not just give the user exactly what they’re looking for by showing them events near them. (more…)