Pay-Per-Click Ads: Better Ad Copy Means Better Performance

A client of ours called me today for a quick brainstorming session on why his paid Google ads weren’t generating any clicks. He owns a Dallas vintage furniture store and sells his products online as well. Turns out, the answer was simple: his PPC ads showed copy about one of their product lines, but the click through URL for the ads was taking visitors to the home page..which didn’t show any products! Disconnect!

I had him change his URL’s to the specific product category that was relevant to his ads. Here’s a nice little video that I sent him to illustrate.