If you are not using content marketing, you are missing out on what is quickly becoming the most popular online marketing tactic. According to the 2013 Research Report from the Content Marketing Institute, 9 out of 10 marketers, a full 90 percent, are using content marketing. Similarly 89 percent of businesses will maintain or increase their inbound marketing budgets over the next year, and marketing content is the foundation of inbound marketing. This marketing option is truly taking over.
Why this growing emphasis on content? Because companies are seeing that content marketing is increasing their bottom lines. Here are five solid benefits that your business can receive with content marketing. Understanding these will help you understand why online marketing is taking the lead in online marketing strategy.
- Marketing with Content Establishes Credibility
One of the positives found with content is the ability to improve credibility for a company. With the advent of Google’s Panda and Penguin updates, simply having a strong SEO strategy that focuses on content-heavy pages and plenty of back links is no longer sufficient as a marketing technique. You must establish yourself as a trusted leader in your industry. A steady stream of quality, helpful content that is properly marketed will establish you as a thought leader in your field.
- Marketing with Content Leads to Link Building
Content marketing also helps improve website traffic through natural link building. Link-building strategies are changing as Google takes steps to stop the effectiveness of poor tactics like spun articles that simply exist to point a link back to the website, without providing a bit of help to the reader. Links are still an important part of optimization, but now the quality of those links is important. A side effect of content marketing is link building. If your content is valuable, it will be shared, and those shares will be strong links back to your site.
- Marketing with Content Is Effective SEO
A third benefit of content is its impact on SEO. Search engine optimization has not died with Google’s changes, but it has changed. Yet, content, specifically fresh, relevant content, is still one of the most important features of a solid SEO strategy, and will bring traffic to your site organically. According to research from HubSpot, websites with blogs get 55 percent more traffic than those that do not have them. Why is this? Because in the world of SEO, content is still king. In fact, marketing your content works as the glue that holds your entire optimization strategy together.
- Marketing with Content Focuses on Proper Distribution
Content creation is not the only part of a content marketing strategy. Marketing turns that content into one of your most valuable assets, as you seek to distribute it to your target audience. There are many different ways to do so, including content distribution in social media, third-party syndication and even guest blogging on high-profile blogs. This benefits your business by utilizing multiple marketing platforms to increase your visibility. Working with a content creation firm that has solid distribution techniques can help you implement your marketing strategy.
- Marketing with Content Makes You Part of a Community
Finally, this form of marketing is beneficial because it gives you a place within a community. Content marketing builds links and establishes credibility, but it also works to make you part of a community. Guest blogging using your content on blogs in your industry helps you make connections. Whether those connections turn into customers or people who you can draw ideas from, they will be invaluable as you grow your online brand and build your future business success.
Yes, content, because of these benefits, is the new go-to marketing tactic. In light of this, today’s business owners need to partner with a content creation service that not only understands how to produce quality content, but also how to use it to attract leads and organic search traffic.
Our team of talented strategic thinkers is ready to help you establish your brand and your reputation as an industry leader, helping you reach your goals with our content marketing service.
Contact us today to get started on building a winning online marketing strategy using quality content to establish yourself as an authority in your field.