Do you promote your business on Facebook? How do you communicate your company’s image to gain fans? We all know social media is important when it comes to marketing your company, brand, service, and/or product, but how valuable is Facebook for your business?
If you don’t know this already, Facebook is critical for your business. Your “fans” are current customers or potential consumers. For a successful Facebook business page, your goal is to continuously increase your fan base while keeping an eye if there’s ever a drop.
Here are a couple of tips to avoid such a thing from happening.
Create the initial spark. DDB Paris and OpinionWay’s recent research found that the number one reason fans un-friend a page is that they are “no longer interested in the brand.” Ouch. Let me get you some ice for that sting!
Start with the basics. Create a vanity URL. By default, Facebook assigns you a really super long and ugly “www.facebook.com/pages/yourbusiness/789541231ref=1&_7” URL. After building your page to 25 fans, you’ll be able to create a beautiful vanity URL like this: “https://www.facebook.com/pages/KT-Photography/231961068628.”
Do this so others can find you easily when searching for your business. Plus, people are more likely to share/open a link they can read versus a jumbled mess.
Don’t be boring. Wait. How can your business be uninteresting? With boredom as the number two reason why fans stop following brands, it’s time to bust out your notepad and take notes on what your fans like to share. You gave your fans a reason to start following you, right? Give them more reasons to continue to follow your brand.
Understand the kinds of content your users like to share. Engage with your fans on your wall. Make it personal and get to know who they are and their interests. ‘Like’ other businesses associated with yours. If you’re a photographer, ‘like’ fellow photography businesses in your area in addition to boutiques and businesses that lend to photo shoots such as hair accessories, jewelry, clothing, and props. Create interesting links.
From there, give your fans sneak peeks of your latest ideas. Gain new fans and keep current fans excited about your business.
Watch the quality and quantity of your status updates.
Fans don’t want spam. Start by looking at your fans’ demographics. Are they the type who wants to hear from you more or less? From there, you can adjust when you send your updates.
I know you don’t converse in a spam-like manner to people every day, now do you? If you’re going to be a real business, be genuine. Act like a human being.
Engage with your audience.
It’s called social media, not anti-social media. When your fans comment/like a status, video, and/or photo, respond to them. Be a part of the conversation.
Add brief and engaging content. By keeping it short and interesting, your fans are going to stay loyal, want more from you, and share your page with their friends.
A great example of a business I’m a fan of is KT Photography. The owner updates her fans with images of her work every couple of days. Through statuses, she reminds her fans when emails will be sent out, what surprises she has up her sleeve in addition to when she will be on vacation with her family. Through comments and photo captions, she engages with her clients and keeps it fun with images and captions of her working like, “I love my newbies even when they do this! Haha.” She creates buzz and conversations between clients keeps going because fans and other clients comment on each other’s photos.
Show that you can listen and that you care about what your fans want. In return, you can ask your fans for help on growing your page by sharing it with their friends.
Take the VIP approach.
Answer the infamous, “What’s in it for me?” question. Bring in your fans by creating deals just for your Facebook fans. Your fans expect you to give them deals. They will wait for those deals and will keep coming back for more, so keep the fire alive.
Remember to approach your Facebook page as if it’s your website or another website for your brand. When building your Facebook Business Page, take the following into consideration: content, incentives, user expectations, timing, and cultural differences. In the end, it’s all about finding a method that works for you and your brand.
If you’d like to talk with an Envision Interactive social media expert, visit us at: www.envisioninteractive.com. Look forward to engaging with you!