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5 Traits of a Successful Healthcare Brand Strategy

It’s finally Election Day and healthcare reform is one of the major concerns affecting most Americans’ decisions. Healthcare issues are highly personal and often emotional, which makes it more challenging for consumer healthcare companies to establish a credible and trustworthy healthcare brand. It’s not enough to just provide good products or services; that’s expected. For a healthcare brand to connect with consumers, stay competitive, and be profitable, it must focus its branding strategy on these 5 traits: (more…)