If you are not using content marketing, you are missing out on what is quickly becoming the most popular online marketing tactic. According to the 2013 Research Report from the Content Marketing Institute, 9 out of 10 marketers, a full 90 percent, are using content marketing. Similarly 89 percent of businesses will maintain or increase their inbound marketing budgets over the next year, and marketing content is the foundation of inbound marketing. This marketing option is truly taking over.
Why this growing emphasis on content? Because companies are seeing that content marketing is increasing their bottom lines. Here are five solid benefits that your business can receive with content marketing. Understanding these will help you understand why online marketing is taking the lead in online marketing strategy.
- Marketing with Content Establishes Credibility
One of the positives found with content is the ability to improve credibility for a company. With the advent of Google’s Panda and Penguin updates, simply having a strong SEO strategy that focuses on content-heavy pages and plenty of back links is no longer sufficient as a marketing technique. You must establish yourself as a trusted leader in your industry. A steady stream of quality, helpful content that is properly marketed will establish you as a thought leader in your field.